Brooklyn – Lyft recently put up a billboard that has confused some, but amused others. As locals may know, Brooklyn traffic frequently gets congested, so Lyft decided to add a little humor to the otherwise mundane commute. However, some speculate that this may be a safety hazard.
The billboard reads, “This is a bad sign. Right now you’re supposed to be going pretty fast. Which is why most billboards only have three or four words. But this one has Ninety, and the fact that you’ve read this many of them in the middle of the road is a pretty good indication that something’s gone wrong. We’re not going to sit here and pretend it’ll be easy to fix. But we have a pretty good idea. And if you download the app you’ll have it too”.
Do you want to download the Lyft app and get a free ride? Click here! And here to learn more about driving for Lyft.
Personally, we think this marketing strategy is genius. Anyone who reads the billboard will likely talk about it, and that will naturally lead to organic brand growth. What do you think? Leave us a comment below!